There are various options available to you when it comes to the production of branded material or packaging for your business, but something that could well be worth investigating is litho printing (also known as lithography or lithographic and offset printing), a really efficient way of producing high-quality marketing material.
It’s best suited to brochures, catalogues, prospectuses, magazines and promotional posters although, of course, this list is not an exhaustive one and this form of printing would be ideal for anything where you need unrivalled quality printing in large quantities.
The process involves placing your image onto a plate that is then covered in ink ready for printing on paper, cardboard and other materials. You place your material against the plate and it then absorbs the inks.
There are all sorts of benefits to this technique, including a guarantee that the text and imagery will both be high quality, no matter the size of the project in question.
Jobs can also be turned around very quickly and once the printing plates have been prepared, litho printers are capable of producing far more copies a lot faster than desktop printers so artwork can be signed off within a matter of weeks.
And, of course, cost also comes into play when it comes to marketing and advertising, and the good news about this kind of printing is that it is very cost-effective. The more units you choose to produce, the lower the costs will fall, which is great for any business keen to print commercial quantities without compromising on quality.
Lithography itself was apparently invented in around 1796 by Alois Senefelder, a Bavarian playwright, who found quite by accident that he could duplicate his scripts if he wrote them in greasy crayon on limestone slabs and then printed them with rolled-on ink.
He also found that because the limestone he had at his disposal retained these crayon marks so successfully, he was able to print in near-unlimited quantities even after repeated inking and printing.
The practice was quickly adopted by many in both the art world and industry and commerce, with portraitists and illustrators making excellent use of it. Romantic painters like Eugene Delacroix and Theodore Gericault found they enjoyed the tonal effects they could achieve through lithography, for example.
And it helped to revolutionise advertising in the 1880s and 1890s once technology had improved so as to be able to add colour to lithography. This led to the production of bright mural posters, while art collectors also started enjoying more offerings for colour prints and illustrated books.
It’s amazing that this form of printing has stood the test of time so successfully. If you’d like to find out more about how it could benefit you and your business, get in touch with Tams Packaging today.