A recent study has revealed that Brits are the most willing to change their consumption behaviours to reserve resources.

According to Circular Online, the ‘ReThink study’ was commissioned by Norwegian circular economy technologies firm, TOMRA, who collaborated with survey institute Kantar to ask around 4,000 people in the UK, Norway, France and Germany about their consumption and shopping habits since the coronavirus pandemic.

The study aims to examine the trends and developments in attaining a circular economy every two years.

The survey showed that UK consumers were the ‘most pronounced’ in their willingness to change behaviour to conserve resources, compared to the other European countries.

48 per cent of respondents said they consume fewer goods and services now and in the future. 36 per cent of UK consumers stated that had not changed their personal consumption of resources during the pandemic, and did not plan to do so.

However, half of all respondents in France and Norway have not and will not change their consumption habits, and this rises to 63 per cent in Germany.

The ReThink Study results also showed that in the UK, the 18 to 29 age groups are more likely to forego consumption, with 56 per cent stating that they already consume fewer resources. For those aged 60 and over, this figure dropped to 40 per cent.

There is a disparity between genders, 54 per cent of women limiting their consumption, but only 43 per cent of male respondents.

72 per cent of Brits also stated that they make an effort to avoid plastic packaging wherever possible when shopping, but 49 per cent saying they would not be prepared to spend more for goods that can be produced or packaged more sustainably.

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