Tesco has announced that it has eliminated over 20 million pieces of plastic from its Christmas range this year.
Euro Weekly News reported on the figures, noting that the supermarket’s own-brand crackers were plastic free for the first time. In addition to containing non-plastic gifts, the crackers themselves were sold without plastic in cardboard packaging.
This change alone eliminated 14 million pieces of plastic from the company’s festive products.
Both the supermarket’s Christmas lights and its Christmas cards have also been sold in recycled card packaging in 2020, between them eliminating a further 4.6 million pieces of single-use plastic.
The company has also removed a layer of plastic packaging from its Christmas puddings and sponges, reducing the single-use plastic packaging by another 1.78 million pieces of plastic. Tesco’s efforts just go to show what can be achieved by swapping to recyclable cardboard packaging, and that this doesn’t have to come at the expense of the products’ appeal.
Sarah Bradbury, Tesco quality director, commented: “It is an absolute priority of ours to remove and reduce the amount of plastic in our stores to the minimum and ensure everything we use is recycled and kept out of the environment.”
As an article for Creative Boom recently noted, one of the big design trends for 2021 will be sustainability, with consumers increasingly concerned with a brand’s environmental footprint and therefore looking for companies that are doing their bit to reduce their environmental impact.
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