The Proctor & Gamble Company (P&G) has shared it’s latest advances towards creating a circular economy with its packaging concerns in Europe. It’s ‘Ambition 2030’ initiative seeks to reduce the use of virgin plastic by 50 per cent and reach 100 per cent recyclability out reusability by 2030.
Circular Online reports that P&G is the first FMCG (fast-moving consumer goods) company to join the RecyClass initiative, which is a certification approach for recycling that aims to help deliver the goal of making plastic packaging circular and traceable across the value chain.
P&G has obtained 12 product and technology approvals on its new packaging designs, which stem across its Hair Care, Home Care and Fabric Care brands. The approvals confirm the company has met the Design-for-Recycling criteria guidelines determined by RecyClass.
P&G Shave Care brands, Gillette and Venus are working to eliminate 545 metric tonnes of plastic over a year, by moving to recyclable carton packaging.
Recyclable packaging is typically the starting point for firms to develop a circular economy. Improving the recycling rates is essential to bring a new life for exiting materials.
Across Europe, P&G’s Fabric & Home Care brands, which include Ariel, Lenor and Dash pod bags and Fairy Automatic Dishwashing capsules bags, have begun transitioning from non-recyclable packaging to a single layer, recyclable packaging made of Polyethylene.
The new packaging follows local eco-design criteria, which ensures the films are compatible with local recycling streams.
Improving the packaging of everyday items such as Oral B’s first HDPE (High-Density Polyethylene) tubes is another example of how millions of households can now recycle their toothpaste packaging in existing streams.
The P&G Gillette and Venus brands have introduced new modern and sustainable packaging on their refillable razors range, which sees the brand switch from plastic packaging to recyclable cardboard packaging.
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