A British seafood company has shown its support for the environment by reducing its plastic packaging by more than half.

JCS Fish, a family-owned business from Grimsby, has revealed it has redesigned the packs for its BigFish salmon fillets, breaded salmon bites, and fish cakes so it no longer has to use dual polymer plastic bags.

As a result, it has been able to reduce its plastic packaging usage by 60 per cent.

Commercial manager for the company Jack Coulbeck stated: “Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time.”

He added: “We’ve worked hard to find the most responsible supply chain for our salmon so it’s only natural that we should also want to find the most sustainable packaging solution to put it in.”

The company, which was founded in 2000 and now has an annual turnover of £8.5 million, has long been vocal about doing its bit for the environment.

Indeed, it became the first British brand to responsibly source fish through the GGN aquaculture label, meaning all its products have been certified according to GlobalGAP standards.

What’s more, it was the first UK seafood business to sign up to the Ocean Disclosure Project. This voluntary initiative, which was created by the Sustainable Fisheries Partnership, means JCS discloses the source of its fish on a public platform to prove they are adhering to responsible fishing.

Currently, 95 per cent of the company’s fish has some responsibility certification. However, it wants this figure to reach 100 per cent by the end of the year.

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