Fashion chain H&M is bringing in a new more sustainable paper packaging system for its online orders, using bags made of certified paper for its Weekday, Monki, Arket and Cos brands, with all bags fully recyclable once opened.

According to Packaging Europe, the hope is that this solution will help the conglomerate achieve its goal of adopting a circular strategy for packaging, which includes designing recyclable, reusable or compostable packaging and reducing packaging by 25 per cent by 2025.

Hanna Lumikero, the service owner taking the lead on the new packaging system, explained that the idea is to come up with packaging that serves both the consumer and the environment more effectively.

“It is yet to be improved since we need to continue working on replacing the use of plastic throughout our logistics supply chain. But by introducing this new multi-brand packaging we are creating a huge impact by replacing the outer plastic with a paper solution. This is a small step on a long journey,” she was quoted by the news source as saying.

A recent report from Soil Association Certification found that, in order to help tackle the global issue of plastic pollution, businesses have to start reducing the amount of packaging in use, as well as creating more from sustainable materials like card and paper.

It’s also worth being mindful that the UK is currently developing a plastic packaging tax, which will see a tax applied to each tonne of packaging waste produced that doesn’t contain at least 30 per cent recycled material.

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