Supermarket chain Co-op has announced that it will be removing all plastic packaging from its own-brand range of Easter eggs, a move that will save more than 14 million tonnes of unnecessary plastic.
From April this year, it will also have removed all plastic forks from the food-to-go ranges, which will save 59 tonnes of plastic. And in November last year, the company announced that it would be removing all glitter and plastic from its Christmas celebration range, saving 1.1 million pieces of plastic – or eight tonnes.
The chain has also worked to reduce its reliance on virgin plastic, using nearly 40 per cent recycled content in own-brand packaging.
Environment manager Iain Ferguson said of this latest development: “Easter egg packaging is renowned for its excessive use of unnecessary plastic, whether to protect the chocolate or to display the design of the confectionery.
“Our teams have worked incredibly hard to deliver a new solution that ensures the egg is still protected whilst allowing our customers to see all the aspects of the eggs and their stunning designs. This is a really positive step within the packaging industry, especially for seasonal Easter lines.”
Similarly, food processing conglomerate Heinz also recently announced that it has now replaced plastic sleeve bindings on its multipacks with paperboard, in use across all its soup ranges. The brand also wants to launch this across all its canned products in the UK by the end of this year.
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