Bacardi, the world’s largest family-owned spirits company, is cutting cardboard waste this Christmas, with the introduction of smart new design for its online gift packs which use 25 per cent less packaging.
According to Packaging News, the company is releasing new premium gift boxes of Grey Goose vodka and Martini non-alcoholic aperitivo exclusively for online retailer Amazon that can be shipped to customers without the need for additional packaging.
The gift packs, which are ideal for those looking for Christmas gifts that are also kinder to the environment, are to be made from cardboard certified by the Forest Stewardship Council (FSC).
It is part of an ongoing sustainability commitment by Bacardi to become the most environmentally responsible global spirits company, in a year when the firm’s online spirits sales have significantly increased.
Richard Cullen, Digital Transformation and Innovation Director for Bacardi, Western Europe, Australia and New Zealand, said: “People are thinking about Christmas earlier than ever this year, and after a challenging time, we’re predicting a big increase in people buying our premium drinks.”
“Add the fact that online spirits sales and interest in at-home cocktail making have both soared in the last six months, and it’s clear that this will be a gifting season like no other for Bacardi.”
The spirits company says it is committed to doing the right thing for the environment. Globally, Bacardi recycles 99 per cent of all its waste materials and has pledged to be 100 per cent plastic-free by 2030.
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